Pay per click (PPC) is an advertising model
used on search engines, advertising networks,
and content websites/blogs, where advertisers
only pay when a user actually clicks on an ad
to visit the advertiser's website.
By placing ads on search engines such as Google®
and Yahoo!®, you will attract qualified visitors
to your Web site who see your ad while searching
on keywords targeted to your business and industry.
These ads are also called pay per click or PPC
ads because you pay only when your ad is clicked
on by a potential customer who is then directed
to your Web site.
Pay Per Click or PPC advertising is a very
results-driven Internet marketing strategy that
places ads where your target audience can find
them easily. Just as other Internet marketing
methods must be tailored specifically for each
project so that they achieve the maximum benefit,
so are our PPC advertising strategies so that
you get the most positive results for your investment.
Our approach to Pay Per Click advertising is
very flexible and based on your needs.
We take the following steps with your Pay Per
- First, we listen intently to what you want
from PPC advertising so we can craft a strategy
geared for your success.
- We then conduct keyword research to identify
niche opportunities that will save money but
be very effective.
- Then we organize and manage your PPC account
so that you can focus on the things that have
made you successful.
- Next, our professional copywriters craft
the ad copy. We then determine which landing
page will engage your viewers and create an
electricity about your goods and services.
- After a thorough review with you to ensure
that it meets with your approval, we submit
your PPC advertising and track the performance.