Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

By placing ads on search engines such as Google® and Yahoo!®, you will attract qualified visitors to your Web site who see your ad while searching on keywords targeted to your business and industry. These ads are also called pay per click or PPC ads because you pay only when your ad is clicked on by a potential customer who is then directed to your Web site.

Pay Per Click or PPC advertising is a very results-driven Internet marketing strategy that places ads where your target audience can find them easily. Just as other Internet marketing methods must be tailored specifically for each project so that they achieve the maximum benefit, so are our PPC advertising strategies so that you get the most positive results for your investment. Our approach to Pay Per Click advertising is very flexible and based on your needs.

We take the following steps with your Pay Per Click campaigns:

• First, we listen intently to what you want from PPC advertising so we can craft a strategy geared for your success.
• We then conduct keyword research to identify niche opportunities that will save money but be very effective.
• Then we organize and manage your PPC account so that you can focus on the things that have made you successful.
• Next, our professional copywriters craft the ad copy. We then determine which landing page will engage your viewers and create an electricity about your goods and services.
• After a thorough review with you to ensure that it meets with your approval, we submit your PPC advertising and track the performance.