Affiliate marketing is a web-based marketing
practice in which a business rewards one or
more affiliates for each visitor or customer
brought about by the affiliate's marketing efforts.
Affiliate marketing is also the name of the
industry where a number of different types of
companies and individuals are performing this
form of internet marketing, including affiliate
networks, affiliate management companies and
in-house affiliate managers, specialized 3rd
party vendors, and various types of affiliates/publishers
who promote the products and services of their
Affiliate marketing — using one site to drive
traffic to another — is a form of online marketing,
which is frequently overlooked by advertisers.
While search engines, e-mail and RSS capture
much of the attention of online retailers, affiliate
marketing carries a much lower profile. Still,
affiliates continue to play a significant role
in e-retailers' marketing strategies.
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Get connected to the affiliate community with
industry news, feature articles, forum discussions,
and helpful affiliate resources.